{"id":2772,"date":"2024-10-23T11:46:21","date_gmt":"2024-10-23T11:46:21","guid":{"rendered":"https:\/\/training.innocsa.eu\/ims-modules\/sdileni-vysledku-a-dosazeni-dopadu"},"modified":"2024-12-24T09:37:28","modified_gmt":"2024-12-24T09:37:28","slug":"sdileni-vysledku-a-dosazeni-dopadu","status":"publish","type":"ims-modules","link":"https:\/\/training.innocsa.eu\/cs\/ims-modules\/sdileni-vysledku-a-dosazeni-dopadu","title":{"rendered":"Sd\u00edlen\u00ed v\u00fdsledk\u016f a dosa\u017een\u00ed dopadu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2772\" class=\"elementor elementor-2772 elementor-1005\" data-elementor-post-type=\"ims-modules\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19f949b e-flex e-con-boxed e-con e-parent\" data-id=\"19f949b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4436b3e elementor-widget elementor-widget-n-accordion\" data-id=\"4436b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"types-of-innovation \" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"types-of-innovation \" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> LO1: M\u011b\u0159en\u00ed \u00fasp\u011bchu <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"types-of-innovation \" class=\"elementor-element elementor-element-5f06896 e-con-full e-flex e-con e-child\" data-id=\"5f06896\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1588a elementor-widget elementor-widget-text-editor\" data-id=\"4b1588a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Znalosti:<\/strong> Zn\u00e1 a rozum\u00ed n\u00e1stroj\u016fm pro m\u011b\u0159en\u00ed dopadu a \u00fasp\u011bchu a v\u00ed, jak pom\u00e1haj\u00ed monitorovat projekt.<strong><br \/><\/strong><\/li>\n<li><strong>Dovednosti:<\/strong> Um\u00ed vyhodnotit a analyzovat ud\u00e1losti, dopady a zku\u0161enosti z\u00fa\u010dastn\u011bn\u00fdch stran\/akt\u00e9r\u016f zapojen\u00fdch do projektu.<strong><strong><br \/><\/strong><\/strong><\/li>\n<li><strong>Kompetence:<\/strong> dok\u00e1\u017ee zhodnotit dosa\u017een\u00e9 v\u00fdsledky iniciativy s ohledem na jej\u00ed c\u00edle a z\u00e1m\u011bry a um\u00ed zapojen\u00e9 partnery upozornit na d\u016fsledky sv\u00fdch zku\u0161enost\u00ed.<\/li>\n<li><strong>Odkaz na obsah:<\/strong> \u010casov\u00e1 osa a historie u\u010den\u00ed, N\u00e1stroj pro sledov\u00e1n\u00ed dopadu, P\u0159\u00edb\u011bhy s dopadem<strong><br \/><\/strong><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"types-of-innovation \" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"types-of-innovation \" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> LO2: Sd\u00edlen\u00ed v\u00fdsledk\u016f prost\u0159ednictv\u00edm demonstrac\u00ed na farm\u00e1ch <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"types-of-innovation \" class=\"elementor-element elementor-element-029fd62 e-con-full e-flex e-con e-child\" data-id=\"029fd62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4230e elementor-widget elementor-widget-text-editor\" data-id=\"3f4230e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Znalosti:<\/strong> Ch\u00e1pe, k \u010demu se pou\u017e\u00edvaj\u00ed demonstrace na farm\u011b, a zn\u00e1 d\u016fle\u017eit\u00e9 kl\u00ed\u010dov\u00e9 informace o tom, jak navrhnout demonstraci na farm\u011b.<strong><br \/><\/strong><\/li>\n<li><strong>Dovednosti:<\/strong> Um\u00ed strukturovat demonstra\u010dn\u00ed akci s ohledem na konkr\u00e9tn\u00ed situaci a posoudit zdroje pot\u0159ebn\u00e9 p\u0159i navrhov\u00e1n\u00ed demonstra\u010dn\u00ed akce.<strong><br \/><\/strong><\/li>\n<li><strong>Kompetence:<\/strong> Um\u00ed v\u00e9st dob\u0159e strukturovanou a napl\u00e1novanou p\u0159edv\u00e1d\u011bc\u00ed akci (v\u010detn\u011b vyhodnocen\u00ed akce).<\/li>\n<li><strong>Odkaz na obsah:<\/strong> Demonstrace na farm\u011b<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"types-of-innovation \" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"types-of-innovation \" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> LO3: komunikace a marketing <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"types-of-innovation \" class=\"elementor-element elementor-element-bd84210 e-con-full e-flex e-con e-child\" data-id=\"bd84210\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d10ef5 elementor-widget elementor-widget-text-editor\" data-id=\"2d10ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Znalosti:<\/strong> Rozum\u00ed rozd\u00edlu mezi komunikac\u00ed a marketingem a dok\u00e1\u017ee vyjmenovat r\u016fzn\u00e9 modely komunikace.<\/li>\n<li><strong>Dovednosti:<\/strong> Um\u00ed pou\u017e\u00edt komunika\u010dn\u00ed modely a ur\u010dit jejich v\u00fdhody a omezen\u00ed.<strong><br \/><\/strong><\/li>\n<li><strong>Kompetence:<\/strong> Dok\u00e1\u017ee vyu\u017e\u00edt prvky r\u016fzn\u00fdch komunika\u010dn\u00edch model\u016f a za\u010dlenit je do komplexn\u00ed komunika\u010dn\u00ed strategie pro vlastn\u00ed iniciativu \/ inovaci.<\/li>\n<li><strong>Odkaz na obsah:<\/strong> Komunikace a marketing<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-890bcf5 elementor-widget elementor-widget-heading\" data-id=\"890bcf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00davod<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ce9603 elementor-widget elementor-widget-text-editor\" data-id=\"8ce9603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V\u00edtejte v modulu &#8222;Sd\u00edlen\u00ed v\u00fdsledk\u016f a dosahov\u00e1n\u00ed dopadu&#8220;. V p\u0159edchoz\u00edm modulu jste se sezn\u00e1mili s n\u00e1stroji a metodami, kter\u00e9 v\u00e1m pomohou vytvo\u0159it a \u0159\u00eddit inova\u010dn\u00ed partnerstv\u00ed s v\u00edce akt\u00e9ry. V tomto modulu v\u00e1s sezn\u00e1m\u00edme s jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch zp\u016fsob\u016f p\u0159ed\u00e1v\u00e1n\u00ed znalost\u00ed, kter\u00fd v\u00e1m pom\u016f\u017ee zapojit c\u00edlov\u00e9 skupiny, a tak\u00e9 s n\u011bkter\u00fdmi n\u00e1stroji pro hodnocen\u00ed a monitorov\u00e1n\u00ed (dopadu) va\u0161eho projektu.   <\/p>\n<p>Existuje cel\u00e1 \u0159ada n\u00e1stroj\u016f pro p\u0159ed\u00e1v\u00e1n\u00ed znalost\u00ed, ale v p\u0159\u00edpad\u011b inova\u010dn\u00edch projekt\u016f jsou jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch &#8222;p\u0159edv\u00e1d\u011bc\u00ed akce&#8220; \/ demonstrace na farm\u011b. V tomto modulu se proto nau\u010d\u00edte, jak vytvo\u0159it a navrhnout demonstra\u010dn\u00ed akci.  <\/p>\n<p>Hodnot\u00edc\u00ed \u010dinnosti jsou z\u00e1sadn\u00ed a u\u017eite\u010dn\u00e9 nejen pro m\u011b\u0159en\u00ed \u00fasp\u011bchu \u010di ne\u00fasp\u011bchu iniciativy\/inovace. Je d\u016fle\u017eit\u00e9 pova\u017eovat hodnocen\u00ed za nezbytn\u00fd aspekt inovace a za\u010dlenit ho do pl\u00e1novan\u00fdch \u010dinnost\u00ed.  <\/p>\n<p>Na konci tohoto modulu se sezn\u00e1m\u00edte s r\u016fzn\u00fdmi n\u00e1stroji a p\u0159\u00edstupy, jak sd\u00edlet sv\u00e9 v\u00fdsledky a dos\u00e1hnout dopadu.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c267c6b elementor-widget elementor-widget-heading\" data-id=\"c267c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Inova\u010dn\u00ed spir\u00e1la F\u00e1ze VI - \u0160\u00ed\u0159en\u00ed informac\u00ed<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-image-url=\"https:\/\/training.innocsa.eu\/wp-content\/uploads\/2024\/10\/Espiral.png\" class=\"elementor-element elementor-element-bdc7632 e-con-full e-flex e-con e-child\" data-id=\"bdc7632\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" data-dce-advanced-background-color=\"#FF794875\" class=\"elementor-element elementor-element-09471bb elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"09471bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Prvotn\u00ed n\u00e1pad<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" data-dce-advanced-background-color=\"#FF794875\" class=\"elementor-element elementor-element-64b4d1a elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"64b4d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Inspirace<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" data-dce-advanced-background-color=\"#00496878\" class=\"elementor-element elementor-element-64b1801 elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"64b1801\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Pl\u00e1nov\u00e1n\u00ed<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" data-dce-advanced-background-color=\"#FF794875\" class=\"elementor-element elementor-element-3306846 elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"3306846\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">V\u00fdvoj<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" data-dce-advanced-background-color=\"#00496878\" class=\"elementor-element elementor-element-28f17ef elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"28f17ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Realizace<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-203ec67 elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"203ec67\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u0160\u00ed\u0159en\u00ed<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" data-dce-advanced-background-color=\"#00496878\" class=\"elementor-element elementor-element-e4f2fdd elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"e4f2fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Vkl\u00e1d\u00e1n\u00ed <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2c035 elementor-widget elementor-widget-text-editor\" data-id=\"ca2c035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Zohledn\u011bn\u00ed c\u00edlov\u00fdch skupin, standardizace slu\u017eeb, dokumentace a u\u010den\u00ed se <\/b><\/p>\n<p>F\u00e1ze 6 inova\u010dn\u00ed spir\u00e1ly, &#8222;\u0161\u00ed\u0159en\u00ed&#8220;, zahrnuje \u0161irok\u00e9 p\u0159ijet\u00ed \u00fasp\u011b\u0161n\u00e9ho nov\u00e9ho postupu ostatn\u00edmi. V t\u00e9to f\u00e1zi se pozornost p\u0159esouv\u00e1 na sd\u00edlen\u00ed praxe \/ inovace s \u0161ir\u0161\u00edm publikem a zaji\u0161\u0165uje se jej\u00ed replikace a integrace do r\u016fzn\u00fdch kontext\u016f. To vy\u017eaduje \u00fa\u010dinnou komunikaci, zac\u00edlen\u00ed na spr\u00e1vn\u00e9 skupiny a poskytnut\u00ed d\u016fkaz\u016f o \u00fasp\u011bchu, kter\u00e9 povzbud\u00ed ostatn\u00ed k p\u0159ijet\u00ed inovace.  <\/p>\n<p>N\u00e1sleduj\u00edc\u00ed metody a n\u00e1stroje jsou zp\u016fsoby, jak \u00fasp\u011b\u0161n\u011b podpo\u0159it zav\u00e1d\u011bn\u00ed inovac\u00ed.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cea51e elementor-widget elementor-widget-heading\" data-id=\"8cea51e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u011b\u0159en\u00ed \u00fasp\u011bchu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f1c1c elementor-widget elementor-widget-text-editor\" data-id=\"d7f1c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u011b\u0159en\u00ed \u00fasp\u011bchu v inova\u010dn\u00edm projektu s v\u00edce akt\u00e9ry m\u00e1 z\u00e1sadn\u00ed v\u00fdznam, proto\u017ee poskytuje d\u016fkazy o tom, co funguje, podporuje odpov\u011bdnost mezi r\u016fzn\u00fdmi z\u00fa\u010dastn\u011bn\u00fdmi stranami a pom\u00e1h\u00e1 sladit jejich \u00fasil\u00ed sm\u011brem ke spole\u010dn\u00fdm c\u00edl\u016fm.<\/p>\n<p>Umo\u017e\u0148uje tak\u00e9 identifikovat osv\u011bd\u010den\u00e9 postupy, usnad\u0148uje informovan\u00e9 rozhodov\u00e1n\u00ed a zaji\u0161\u0165uje efektivn\u00ed vyu\u017e\u00edv\u00e1n\u00ed zdroj\u016f, co\u017e v kone\u010dn\u00e9m d\u016fsledku zvy\u0161uje pravd\u011bpodobnost \u00fasp\u011b\u0161n\u00fdch v\u00fdsledk\u016f a \u0161ir\u0161\u00edho p\u0159ijet\u00ed inovace.<\/p>\n<p>Existuje n\u011bkolik n\u00e1stroj\u016f, kter\u00e9 v\u00e1m mohou pomoci m\u011b\u0159it \u00fasp\u011b\u0161nost va\u0161eho inova\u010dn\u00edho projektu. T\u0159i z nich jsou zde uvedeny. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff53814 elementor-widget elementor-widget-text-editor\" data-id=\"ff53814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u010casov\u00e1 osa a historie u\u010den\u00ed<\/b><\/p>\n<p>Jak\u00e9 jsou v\u00fdhody vytvo\u0159en\u00ed \u010dasov\u00e9 osy a historie u\u010den\u00ed pro v\u00e1\u0161 inova\u010dn\u00ed projekt?<\/p>\n<ul>\n<li aria-level=\"1\">Tento n\u00e1stroj pom\u00e1h\u00e1 monitorovat participativn\u00ed projekt t\u00edm, \u017ee poskytuje p\u0159ehledn\u00e9 shrnut\u00ed (p\u0159edchoz\u00edho) pr\u016fb\u011bhu projektu. M\u016f\u017ee v\u00e1m pomoci identifikovat rizika\/probl\u00e9my a poskytnout p\u0159ehled o \u00faprav\u00e1ch, kter\u00e9 jste museli prov\u00e9st. <\/li>\n<li aria-level=\"1\">Dal\u0161\u00edmi v\u00fdhodami jsou, \u017ee pom\u00e1h\u00e1 naj\u00edt rychl\u00e1 \u0159e\u0161en\u00ed. -&gt; Sebereflexe dosavadn\u00edho pr\u016fb\u011bhu projektu<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Tento n\u00e1stroj pom\u00e1h\u00e1 z\u00edskat nov\u00fd pohled na ud\u00e1losti jejich strukturovanou anal\u00fdzou.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-836f4bf e-con-full e-flex e-con e-child\" data-id=\"836f4bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cd31dd4 e-con-full e-flex e-con e-child\" data-id=\"cd31dd4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a16d7 elementor-widget elementor-widget-heading\" data-id=\"f3a16d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u010casov\u00e1 osa<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-768ef29 elementor-widget elementor-widget-text-editor\" data-id=\"768ef29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>P\u0159ipravte si flipchartov\u00fd pap\u00edr se \u0161ipkou zn\u00e1zor\u0148uj\u00edc\u00ed \u010das od za\u010d\u00e1tku projektu a\u017e do sou\u010dasnosti. <\/p>\n<p>V\u0161ichni \u00fa\u010dastn\u00edci \/ \u010dlenov\u00e9 va\u0161eho partnerstv\u00ed by m\u011bli individu\u00e1ln\u011b ur\u010dit t\u0159i typy okam\u017eik\u016f (na samolepic\u00edch pap\u00edrc\u00edch) a um\u00edstit je na \u010dasovou osu.<\/p>\n<ul>\n<li aria-level=\"2\">Okam\u017eiky s pozitivn\u00edm dopadem <\/li>\n<li aria-level=\"2\">Okam\u017eiky s negativn\u00edm dopadem <\/li>\n<li aria-level=\"2\">Okam\u017eiky z\u00e1bleskov\u00fdch vhled\u016f <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa1a5a5 e-con-full e-flex e-con e-child\" data-id=\"aa1a5a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4e7ca elementor-widget elementor-widget-heading\" data-id=\"8a4e7ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">U\u010den\u00ed historie <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63863a8 elementor-widget elementor-widget-text-editor\" data-id=\"63863a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prom\u011b\u0148te \u010dasovou osu v kr\u00e1tk\u00fd p\u0159\u00edb\u011bh. <\/p>\n<p>Rozd\u011blte p\u0159\u00edb\u011bh do \u010dty\u0159 a\u017e \u0161esti sc\u00e9n, ka\u017ed\u00e9 z nich dejte n\u00e1zev a analyzujte ji. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5101b elementor-widget elementor-widget-heading\" data-id=\"0d5101b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">N\u00e1stroj pro monitorov\u00e1n\u00ed dopadu (vyvinut\u00fd v r\u00e1mci projektu H2020 LIASON)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce54d11 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"ce54d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;stretch&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"216354065\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2163540651\" data-tab-title-id=\"e-n-tab-title-2163540651\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2163540651\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tCo je to n\u00e1stroj pro sledov\u00e1n\u00ed dopadu? \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2163540652\" data-tab-title-id=\"e-n-tab-title-2163540652\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2163540652\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tJak na to\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2163540653\" data-tab-title-id=\"e-n-tab-title-2163540653\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2163540653\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tO\u010dek\u00e1van\u00e9 v\u00fdsledky n\u00e1stroje\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2163540651\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2163540651\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-c3e5bf9 e-con-full e-flex e-con e-child\" data-id=\"c3e5bf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0d4e4 elementor-widget elementor-widget-text-editor\" data-id=\"2e0d4e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tento n\u00e1stroj je u\u017eite\u010dn\u00fd pro stanoven\u00ed z\u00e1kladu pro zachycen\u00ed kl\u00ed\u010dov\u00fdch aspekt\u016f iniciativy \/ inovace pro sledov\u00e1n\u00ed o\u010dek\u00e1van\u00fdch dopad\u016f. Je navr\u017een tak, aby usnadnil participativn\u00ed reflexi n\u00e1vrhu iniciativy a dopad\u016f, kter\u00fdch chce dos\u00e1hnout. <\/p>\n<p>Tento n\u00e1stroj umo\u017e\u0148uje hloub\u011bji analyzovat interakci s v\u00fdzvami a pom\u00e1h\u00e1 je sledovat.<\/p>\n<p>Je d\u016fle\u017eit\u00e9, aby se o\u010dek\u00e1van\u00e9 dopady zva\u017eovaly ji\u017e v pr\u016fb\u011bhu \u010dinnosti iniciativy, a nikoli a\u017e na jej\u00edm konci. Mohou toti\u017e slou\u017eit jako m\u011b\u0159\u00edtko pro pochopen\u00ed toho, zda jsou o\u010dek\u00e1v\u00e1n\u00ed napl\u0148ov\u00e1na, nebo zda je naopak t\u0159eba aktivity upravit. <\/p>\n<p>Jejich pravideln\u00e9 pou\u017e\u00edv\u00e1n\u00ed se doporu\u010duje ke sledov\u00e1n\u00ed pokroku iniciativy a k sebereflexi budouc\u00edch krok\u016f.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2163540652\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2163540652\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-68318d9 e-con-full e-flex e-con e-child\" data-id=\"68318d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ace90c elementor-widget elementor-widget-text-editor\" data-id=\"0ace90c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pro pou\u017eit\u00ed tohoto n\u00e1stroje se doporu\u010duje pracovat se souborem aplikace Excel. V r\u00e1mci projektu HORIZON2020 <a href=\"https:\/\/liaison2020.eu\/\" target=\"_blank\" rel=\"noopener\">LIASON <\/a> byla vytvo\u0159ena \u0161ablona Excel, kter\u00e1 je k dispozici zdarma.  <\/p>\n<p>Abychom v\u00e1m pomohli pochopit p\u0159idanou hodnotu tohoto n\u00e1stroje, stru\u010dn\u011b vysv\u011btl\u00edme kl\u00ed\u010dov\u00e9 prvky, kter\u00e9 jsou d\u016fle\u017eit\u00e9 pro sledov\u00e1n\u00ed dopadu va\u0161eho inova\u010dn\u00edho projektu. <\/p>\n<p>V \u010d\u00e1sti &#8222;N\u00e1vrh iniciativy&#8220; shrom\u00e1\u017ed\u00edte v\u00fdstupy (tj. okam\u017eit\u00e9 v\u00fdsledky z\u00edskan\u00e9 z vytvo\u0159en\u00e9 inovace). Propoj\u00edte je s v\u00fdsledky (tj. c\u00edli inovace). Ve sloupci nazvan\u00e9m &#8222;Stav&#8220; m\u016f\u017eete sledovat pr\u016fb\u011bh pln\u011bn\u00ed jednotliv\u00fdch c\u00edl\u016f\/v\u00fdstup\u016f.   <\/p>\n<p>Druh\u00e1 \u010d\u00e1st se zab\u00fdv\u00e1 &#8222;spole\u010densk\u00fdmi v\u00fdzvami&#8220;. V n\u00e1stroji Excel je uveden seznam r\u016fzn\u00fdch spole\u010densk\u00fdch v\u00fdzev (s mo\u017enost\u00ed p\u0159idat dal\u0161\u00ed). Prvn\u00edm krokem je posouzen\u00ed, do jak\u00e9 m\u00edry iniciativa p\u0159isp\u00edv\u00e1 k r\u016fzn\u00fdm spole\u010densk\u00fdm v\u00fdzv\u00e1m. M\u011blo by se tak\u00e9 ov\u011b\u0159it, kte\u0159\u00ed akt\u00e9\u0159i jsou k realizaci p\u0159\u00edsp\u011bvku zapot\u0159eb\u00ed.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2163540653\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2163540653\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-b5106db e-con-full e-flex e-con e-child\" data-id=\"b5106db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e405423 elementor-widget elementor-widget-text-editor\" data-id=\"e405423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hlavn\u00edm v\u00fdsledkem tohoto n\u00e1stroje je participativn\u00ed reflexe dosavadn\u00edho v\u00fdvoje va\u0161eho inova\u010dn\u00edho projektu.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3911e16 elementor-widget elementor-widget-heading\" data-id=\"3911e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">P\u0159\u00edb\u011bhy o dopadech (vypracovan\u00e9 v r\u00e1mci projektu H2020 LIASON)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10fec0f elementor-widget elementor-widget-text-editor\" data-id=\"10fec0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e1stroj &#8222;Impact Stories Tool&#8220; (vyvinut\u00fd v r\u00e1mci projektu H2020 LIASON) by m\u011bl b\u00fdt pou\u017eit pot\u00e9, co se z\u00fa\u010dastn\u011bn\u00e1 strana zapojila do projektu (nebo jeho \u010d\u00e1sti), aby posoudila dopad projektu\/iniciativy a subjektivn\u00ed hodnocen\u00ed z\u00fa\u010dastn\u011bn\u00e9 strany.<\/p>\n<p>Pom\u00e1h\u00e1 porozum\u011bt zku\u0161enostem z\u00fa\u010dastn\u011bn\u00fdch stran a u\u010den\u00ed (kter\u00e9 vedlo k dopadu) s projektem.<\/p>\n<p>Pom\u00e1h\u00e1 posoudit, do jak\u00e9 m\u00edry se zku\u0161enosti z\u00fa\u010dastn\u011bn\u00fdch stran shoduj\u00ed se zku\u0161enostmi projektu\/podn\u011btu.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac4e1a7 elementor-widget elementor-widget-heading\" data-id=\"ac4e1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Jak n\u00e1stroj pou\u017e\u00edvat: <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8286619 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"8286619\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;stretch&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"136865305\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1368653051\" data-tab-title-id=\"e-n-tab-title-1368653051\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1368653051\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tP\u0159\u00edprava zprost\u0159edkovatele\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1368653052\" data-tab-title-id=\"e-n-tab-title-1368653052\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1368653052\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tPou\u017eijte p\u0159\u00edb\u011bh k hodnocen\u00ed projektu\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1368653051\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1368653051\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-5910eae e-con-full e-flex e-con e-child\" data-id=\"5910eae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1870e elementor-widget elementor-widget-text-editor\" data-id=\"ac1870e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li aria-level=\"2\">K pou\u017eit\u00ed tohoto n\u00e1stroje op\u011bt pot\u0159ebujete facilit\u00e1tora. Facilit\u00e1tor funguje jako tazatel, jeho \u00falohou je naslouchat a kl\u00e1st otev\u0159en\u00e9 ot\u00e1zky, aby vyzval z\u00fa\u010dastn\u011bn\u00e9 strany k vypr\u00e1v\u011bn\u00ed jejich p\u0159\u00edb\u011bhu.  <\/li>\n<li aria-level=\"2\">Facilit\u00e1tor mus\u00ed m\u00edt p\u0159ipraven\u00fd seznam kl\u00ed\u010dov\u00fdch ud\u00e1lost\u00ed\/dopad\u016f, kter\u00e9 jsou pl\u00e1nov\u00e1ny nebo iniciov\u00e1ny projektem. <\/li>\n<li aria-level=\"2\">Facilit\u00e1tor by m\u011bl v\u011bnovat pozornost r\u016fzn\u00fdm sc\u00e9n\u00e1\u0159\u016fm s v\u00edce akt\u00e9ry. <\/li>\n<li aria-level=\"2\">Mo\u017en\u00e9 ot\u00e1zky jsou: <i>M\u016f\u017eete mi \u0159\u00edct o sv\u00fdch zku\u0161enostech s projekty nebo ud\u00e1lostmi, kter\u00e9 jsou pro v\u00e1s osobn\u011b d\u016fle\u017eit\u00e9? M\u016f\u017eete mi \u0159\u00edci v\u00edce o tom, jak to v\u0161echno prob\u00edhalo? Vzpom\u00edn\u00e1te si je\u0161t\u011b na n\u011bco dal\u0161\u00edho, co se t\u00fdk\u00e1 tohoto konkr\u00e9tn\u00edho okam\u017eiku\/\u010dasu?  <\/i><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1368653052\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1368653052\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-d88bde5 e-con-full e-flex e-con e-child\" data-id=\"d88bde5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d751754 elementor-widget elementor-widget-text-editor\" data-id=\"d751754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vyu\u017eit\u00ed p\u0159\u00edb\u011bhu k hodnocen\u00ed projektu (p\u0159\u00edb\u011bh zobrazuje zku\u0161enosti \u00fa\u010dastn\u00edk\u016f s projektem a jeho dopady, jsou pops\u00e1ny interaktivn\u00ed inova\u010dn\u00ed procesy, lze posoudit, zda a jak v\u00fdznamn\u00e9 byly zam\u00fd\u0161len\u00e9 dopady projektu \u00fa\u010dastn\u00edky poc\u00edt\u011bny). <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e246e62 elementor-widget elementor-widget-heading\" data-id=\"e246e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Prvn\u00ed aktivita Modul 4.V<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8871b elementor-widget elementor-widget-heading\" data-id=\"5a8871b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Osnova skupinov\u00e9 pr\u00e1ce: M\u011b\u0159en\u00ed \u00fasp\u011bchu a dopadu va\u0161\u00ed inovace v oblasti klimaticky chytr\u00e9ho zem\u011bd\u011blstv\u00ed<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2005ae1 e-con-full e-flex e-con e-child\" data-id=\"2005ae1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c04d1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d0c04d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>1. Definov\u00e1n\u00ed m\u011b\u0159\u00edtek \u00fasp\u011b\u0161nosti<\/strong><\/h5>\n<p><b>C\u00edl:<\/b> <span style=\"font-weight: 400;\">Ur\u010dete, co p\u0159edstavuje \u00fasp\u011bch va\u0161eho inova\u010dn\u00edho projektu v dlouhodob\u00e9m horizontu.<\/span> <\/p>\n<p><b>Aktivity:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Vyjmenujte potenci\u00e1ln\u00ed ukazatele \u00fasp\u011bchu, jako je zv\u00fd\u0161en\u00ed v\u00fdnos\u016f, sn\u00ed\u017een\u00ed n\u00e1klad\u016f nebo zlep\u0161en\u00ed stavu p\u016fdy.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Vyhodno\u0165te tyto ukazatele a stanovte jejich prioritu na z\u00e1klad\u011b relevance a proveditelnosti.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e2f3ad elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9e2f3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>2. Posouzen\u00ed dopadu <\/strong><\/h5>\n<p><b>C\u00edl:<\/b> <span style=\"font-weight: 400;\">Vypracovat r\u00e1mec pro hodnocen\u00ed \u0161ir\u0161\u00edho dopadu projektu.<\/span> <\/p>\n<p><b>Aktivity:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pou\u017eijte jeden z n\u00e1stroj\u016f (p\u0159edstaven\u00fdch d\u0159\u00edve) k vyhodnocen\u00ed dosavadn\u00edho dopadu va\u0161eho projektu. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">P\u0159em\u00fd\u0161lejte o tom, co lze ud\u011blat pro dosa\u017een\u00ed je\u0161t\u011b v\u011bt\u0161\u00edho dopadu: Koho chcete oslovit? Jak je m\u016f\u017eete oslovit? Jak\u00fdch v\u00fdsledk\u016f\/v\u00fdstup\u016f se v\u00e1m dosud poda\u0159ilo dos\u00e1hnout? Co je t\u0159eba ud\u011blat, abyste dos\u00e1hli p\u016fvodn\u011b zam\u00fd\u0161len\u00e9ho v\u00fdsledku?    <\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0ca827 elementor-widget elementor-widget-heading\" data-id=\"d0ca827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sd\u00edlen\u00ed v\u00fdsledk\u016f<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f33b9 elementor-widget elementor-widget-heading\" data-id=\"75f33b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Sd\u00edlen\u00ed v\u00fdsledk\u016f va\u0161\u00ed iniciativy \/ inovace je z\u00e1sadn\u00ed, proto\u017ee: <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d669e elementor-widget elementor-widget-text-editor\" data-id=\"a2d669e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\">Zlep\u0161uje \u0161\u00ed\u0159en\u00ed znalost\u00ed: \u0160\u00ed\u0159\u00ed nov\u00e9 postupy a poznatky, co\u017e umo\u017e\u0148uje jejich \u0161ir\u0161\u00ed p\u0159ijet\u00ed a u\u010den\u00ed.<\/li>\n<li aria-level=\"1\">Usnad\u0148uje spolupr\u00e1ci: Posiluje partnerstv\u00ed, vytv\u00e1\u0159\u00ed s\u00edt\u011b a sdru\u017euje zdroje mezi z\u00fa\u010dastn\u011bn\u00fdmi stranami.<\/li>\n<li aria-level=\"1\">Podporuje inovace: Inspiruje dal\u0161\u00ed n\u00e1pady a poskytuje zp\u011btnou vazbu pro zdokonalen\u00ed inovac\u00ed.<\/li>\n<li aria-level=\"1\">Podporuje rozhodnut\u00ed zalo\u017een\u00e1 na d\u016fkazech: Informuje tv\u016frce politik a odborn\u00edky z praxe, ovliv\u0148uje rozhodnut\u00ed a politiky.<\/li>\n<li aria-level=\"1\">Zvy\u0161uje transparentnost a odpov\u011bdnost: Prokazuje dopad a buduje d\u016fv\u011bru u z\u00fa\u010dastn\u011bn\u00fdch stran.<\/li>\n<li aria-level=\"1\">Podporuje udr\u017eiteln\u00e9 postupy: Podporuje osv\u011bd\u010den\u00e9 postupy a umo\u017e\u0148uje roz\u0161i\u0159ov\u00e1n\u00ed \u00fasp\u011b\u0161n\u00fdch technik.<\/li>\n<li aria-level=\"1\">Zlep\u0161uje u\u010den\u00ed a budov\u00e1n\u00ed kapacit: P\u0159en\u00e1\u0161\u00ed znalosti a dovednosti a zlep\u0161uje budouc\u00ed projekty.<\/li>\n<li aria-level=\"1\">P\u0159isp\u00edv\u00e1 k inova\u010dn\u00edmu ekosyst\u00e9mu: Podporuje kulturu neust\u00e1l\u00e9ho zlep\u0161ov\u00e1n\u00ed a poskytuje cenn\u00e9 \u00falo\u017ei\u0161t\u011b znalost\u00ed.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-advanced-background-color=\"#E8F6E8\" class=\"elementor-element elementor-element-3d9d670 elementor-widget elementor-widget-text-editor\" data-id=\"3d9d670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"font-weight: 400;\">\ud83e\udc6a Demonstrace na farm\u00e1ch jsou vhodn\u00fdm modelem pro p\u0159ed\u00e1v\u00e1n\u00ed znalost\u00ed, zejm\u00e9na pro zem\u011bd\u011blce a partnerstv\u00ed, do kter\u00fdch jsou zem\u011bd\u011blci aktivn\u011b zapojeni.<\/span><\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-756a4c8 elementor-widget elementor-widget-heading\" data-id=\"756a4c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Demonstrace na farm\u011b <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4798630 elementor-widget elementor-widget-text-editor\" data-id=\"4798630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>K \u010demu slou\u017e\u00ed uk\u00e1zky na farm\u00e1ch?<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c589d3c elementor-widget elementor-widget-text-editor\" data-id=\"c589d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Demonstrace na farm\u00e1ch se p\u016fvodn\u011b pou\u017e\u00edvaly jako zp\u016fsob, jak zem\u011bd\u011blc\u016fm p\u0159edstavit inovace.<\/li>\n<li> V sou\u010dasnosti se vyu\u017e\u00edvaj\u00ed tak\u00e9 jako zp\u016fsob sd\u00edlen\u00ed zku\u0161enost\u00ed mezi zem\u011bd\u011blci a k podpo\u0159e znalost\u00ed a spoluvytv\u00e1\u0159en\u00ed mezi zem\u011bd\u011blci a dal\u0161\u00edmi z\u00fa\u010dastn\u011bn\u00fdmi stranami. <\/li>\n<li>Krom\u011b toho zem\u011bd\u011blci vyu\u017e\u00edvaj\u00ed p\u0159edv\u00e1d\u011bc\u00ed akce na farm\u00e1ch, aby zp\u0159\u00edstupnili sv\u00e9 farmy ve\u0159ejnosti v r\u00e1mci strategi\u00ed rozvoje podnik\u00e1n\u00ed. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3142a95 elementor-widget elementor-widget-text-editor\" data-id=\"3142a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Jak\u00e9 jsou potenci\u00e1ln\u00ed mo\u017enosti demonstrace na farm\u011b? <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Existuje cel\u00e1 \u0159ada zp\u016fsob\u016f, jak demonstrace na farm\u00e1ch prov\u00e1d\u011bt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Demonstrace na farm\u00e1ch se \u0159\u00edd\u00ed \u0161irokou \u0161k\u00e1lou p\u0159\u00edstup\u016f, jsou pl\u00e1nov\u00e1ny s r\u016fzn\u00fdmi c\u00edli a organizov\u00e1ny \u0161irokou \u0161k\u00e1lou akt\u00e9r\u016f. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro \u00fasp\u011b\u0161nou demonstraci na farm\u011b neexistuje univerz\u00e1ln\u00ed p\u0159\u00edstup. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mo\u017en\u00e9 uk\u00e1zky na farm\u011b<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a5021 elementor-widget elementor-widget-text-editor\" data-id=\"42a5021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ud\u00e1losti v r\u00e1mci dne v ter\u00e9nu <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">V\u00edcelet\u00e9 monitorovac\u00ed farmy (kde se zem\u011bd\u011blci, poradci a \u010dlenov\u00e9 odv\u011btv\u00ed pravideln\u011b setk\u00e1vaj\u00ed, aby posoudili mo\u017enosti hospoda\u0159en\u00ed na m\u00edst\u011b). <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">St\u00e1l\u00e9 v\u00fdzkumn\u00e9 farmy, kde v\u00fdzkumn\u00ed pracovn\u00edci testuj\u00ed a demonstruj\u00ed inovativn\u00ed technologie a p\u0159\u00edstupy. <\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2875ec6 elementor-widget elementor-widget-text-editor\" data-id=\"2875ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Jak vytvo\u0159it a navrhnout demonstra\u010dn\u00ed akci na farm\u011b <\/b> <b><i>(vyvinuto v r\u00e1mci projektu H2020 farmdemo)<\/i><\/b> <b>:<\/b> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32cad27 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"32cad27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"53259559\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-532595591\" data-tab-title-id=\"e-n-tab-title-532595591\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-532595591\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t1. C\u00edle demonstrace a c\u00edlov\u00e9 skupiny\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-532595592\" data-tab-title-id=\"e-n-tab-title-532595592\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-532595592\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t2. Demonstra\u010dn\u00ed farma\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-532595593\" data-tab-title-id=\"e-n-tab-title-532595593\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-532595593\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t3. Demonstra\u010dn\u00ed nastaven\u00ed\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-532595594\" data-tab-title-id=\"e-n-tab-title-532595594\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-532595594\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t4. Propagace \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-532595595\" data-tab-title-id=\"e-n-tab-title-532595595\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-532595595\" style=\"--n-tabs-title-order: 5;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t5. Metody u\u010den\u00ed a facilitace\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-532595596\" data-tab-title-id=\"e-n-tab-title-532595596\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-532595596\" style=\"--n-tabs-title-order: 6;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t6 Hodnocen\u00ed a n\u00e1sledn\u00e1 opat\u0159en\u00ed\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-532595591\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-532595591\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-e150ca9 e-con-full e-flex e-con e-child\" data-id=\"e150ca9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d976c01 elementor-widget elementor-widget-text-editor\" data-id=\"d976c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i>&#8222;Pro\u010d chcete uspo\u0159\u00e1dat p\u0159edv\u00e1d\u011bc\u00ed akci? Co chcete p\u0159edv\u00e9st? Na koho se zam\u011b\u0159ujete? \u010ceho chcete p\u0159edv\u00e1d\u011bc\u00ed akc\u00ed dos\u00e1hnout?&#8220; <\/i><\/p>\n<ul>\n<li aria-level=\"1\">Uve\u010fte jasn\u00e9 c\u00edle a kl\u00ed\u010dov\u00e1 sd\u011blen\u00ed <\/li>\n<li aria-level=\"1\">Zam\u011b\u0159te se na zem\u011bd\u011blskou ve\u0159ejnost v souladu se sv\u00fdmi c\u00edli<\/li>\n<li aria-level=\"1\">Pozvat dal\u0161\u00ed akt\u00e9ry ke zv\u00fd\u0161en\u00ed dopadu <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-532595592\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-532595592\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-dfc186f e-con-full e-flex e-con e-child\" data-id=\"dfc186f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c3b2ed elementor-widget elementor-widget-text-editor\" data-id=\"8c3b2ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>V\u00fdb\u011br hostitelsk\u00e9 farmy v souladu s va\u0161imi c\u00edli<\/li>\n<li>Vyberte si d\u016fv\u011bryhodn\u00e9ho a inovativn\u00edho hostitelsk\u00e9ho zem\u011bd\u011blce<\/li>\n<li>Zaji\u0161t\u011bn\u00ed p\u0159\u00edstupu d\u00edky dobr\u00e9 poloze a vybaven\u00ed<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-advanced-background-color=\"#E8F6E8\" class=\"elementor-element elementor-element-cbde14c elementor-widget elementor-widget-text-editor\" data-id=\"cbde14c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-&gt; Hostitelsk\u00e1 lokalita m\u00e1 vliv na dostupnost demonstrace (geografickou a soci\u00e1ln\u00ed).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-532595593\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-532595593\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-0c3f310 e-con-full e-flex e-con e-child\" data-id=\"0c3f310\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c169354 elementor-widget elementor-widget-text-editor\" data-id=\"c169354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\"><i>Organiza\u010dn\u00ed t\u00fdm: <\/i> Sestavte vyv\u00e1\u017een\u00fd organiza\u010dn\u00ed t\u00fdm v souladu se sv\u00fdmi c\u00edli. <\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><i>Vyv\u00e1\u017een\u00fd program: <\/i> Poskytn\u011bte dostatek \u010dasu na interakci a navazov\u00e1n\u00ed kontakt\u016f <\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><i>Zvolte si vhodn\u00fd \u010das: <\/i> P\u0159i v\u00fdb\u011bru vhodn\u00e9ho \u010dasu zva\u017ete kompromisy. <\/li>\n<li>Zajist\u011bte si <i>vhodn\u00e9 vybaven\u00ed a za\u0159\u00edzen\u00ed <\/i> <\/li>\n<li aria-level=\"1\">Ujist\u011bte se, jak <i>sestavit <\/i> rozpo\u010det na p\u0159edv\u00e1d\u011bc\u00ed akci <\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><i>Registrace <\/i> \u00fa\u010dastn\u00edk\u016f p\u0159ed akc\u00ed <\/li>\n<li aria-level=\"1\">Od\u0161kodn\u011bn\u00ed hostitelsk\u00fdch zem\u011bd\u011blc\u016f<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-532595594\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-532595594\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-a35a1e2 e-con-full e-flex e-con e-child\" data-id=\"a35a1e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0f572 elementor-widget elementor-widget-text-editor\" data-id=\"6b0f572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\">Uve\u010fte sv\u00e1 kl\u00ed\u010dov\u00e1 sd\u011blen\u00ed v souladu se sv\u00fdmi c\u00edli <\/li>\n<li aria-level=\"1\">P\u0159izp\u016fsobte \u017eargon c\u00edlov\u00e9 skupin\u011b <\/li>\n<li aria-level=\"1\">Jasn\u00e1 pozv\u00e1nka p\u0159izp\u016fsoben\u00e1 c\u00edlov\u00fdm skupin\u00e1m \ud83e\udc6a zvolte jasnou a atraktivn\u00ed pozv\u00e1nku. <\/li>\n<li aria-level=\"1\">Pou\u017e\u00edvejte spr\u00e1vn\u00e9 a r\u016fznorod\u00e9 komunika\u010dn\u00ed kan\u00e1ly <\/li>\n<li aria-level=\"1\">interakce s \u00fa\u010dastn\u00edky p\u0159ed uk\u00e1zkou <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-532595595\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-532595595\" data-tab-index=\"5\" style=\"--n-tabs-title-order: 5;\" class=\" elementor-element elementor-element-acc3b4e e-con-full e-flex e-con e-child\" data-id=\"acc3b4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3e2d6 elementor-widget elementor-widget-text-editor\" data-id=\"6c3e2d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pro v\u00fdb\u011br vhodn\u00fdch v\u00fdukov\u00fdch metod existuj\u00ed 3 z\u00e1sady: <\/p>\n<ul>\n<li aria-level=\"1\">Propojen\u00ed obsahu v\u00fduky se zem\u011bd\u011blskou prax\u00ed <\/li>\n<li aria-level=\"1\">Zapojen\u00ed \u00fa\u010dastn\u00edk\u016f do aktivn\u00ed v\u00fdm\u011bny znalost\u00ed <\/li>\n<li aria-level=\"1\">Pou\u017e\u00edvat r\u016fzn\u00e9 metody u\u010den\u00ed <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-advanced-background-color=\"#E8F6E8\" class=\"elementor-element elementor-element-96b830a elementor-widget elementor-widget-text-editor\" data-id=\"96b830a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>-&gt; Neexistuje jedin\u00e1 spr\u00e1vn\u00e1 metoda p\u0159enosu a v\u00fdm\u011bny znalost\u00ed, konkr\u00e9tn\u00ed volba z\u00e1vis\u00ed na n\u011bkolika faktorech, nap\u0159. na velikosti a slo\u017een\u00ed skupiny.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-532595596\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-532595596\" data-tab-index=\"6\" style=\"--n-tabs-title-order: 6;\" class=\" elementor-element elementor-element-b05a765 e-con-full e-flex e-con e-child\" data-id=\"b05a765\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c26a9b elementor-widget elementor-widget-text-editor\" data-id=\"5c26a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\">Vyhodno\u0165te, zda byly va\u0161e c\u00edle spln\u011bny <\/li>\n<li aria-level=\"1\">Rozli\u0161ujte mezi kr\u00e1tkodob\u00fdmi (Co si n\u00e1v\u0161t\u011bvn\u00edci odn\u00e1\u0161ej\u00ed dom\u016f?) a dlouhodob\u00fdmi (Co n\u00e1v\u0161t\u011bvn\u00edci d\u011blaj\u00ed s t\u00edm, co si odnesli dom\u016f?) v\u00fdsledky. <\/li>\n<li aria-level=\"1\">Vyu\u017eit\u00ed a implementace v\u00fdsledk\u016f hodnocen\u00ed <\/li>\n<li aria-level=\"1\">Organizovat n\u00e1sledn\u00e9 aktivity pro \u00fa\u010dastn\u00edky i ne\u00fa\u010dastn\u00edky. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8175e0 elementor-widget elementor-widget-text-editor\" data-id=\"f8175e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Alternativa: Virtu\u00e1ln\u00ed a hybridn\u00ed zem\u011bd\u011blsk\u00e9 demonstrace<\/b> <b><i>(vyvinut\u00e9 v r\u00e1mci projektu H2020 farmdemo)<\/i><\/b><b>:<\/b> <\/p>\n<p>B\u011bhem krize COVID-19 virtu\u00e1ln\u00ed demonstrace prok\u00e1zaly sv\u016fj potenci\u00e1l jako n\u00e1stroj k osloven\u00ed a podn\u00edcen\u00ed v\u00fdm\u011bny znalost\u00ed mezi zem\u011bd\u011blci v obdob\u00edch s hygienick\u00fdmi omezen\u00edmi. <\/p>\n<p>Virtu\u00e1ln\u00ed p\u0159edv\u00e1d\u011bc\u00ed akce: Akce se kon\u00e1 online, kde se \u00fa\u010dastn\u00edci a organiz\u00e1to\u0159i setk\u00e1vaj\u00ed virtu\u00e1ln\u011b na online platform\u011b.<\/p>\n<p>Hybridn\u00ed p\u0159edv\u00e1d\u011bc\u00ed akce: \u010c\u00e1sti p\u0159edv\u00e1d\u011bc\u00ed akce prob\u00edhaj\u00ed online, zat\u00edmco jin\u00e9 \u010d\u00e1sti se konaj\u00ed osobn\u011b.<\/p>\n<p>Virtu\u00e1ln\u00ed nebo hybridn\u00ed demonstra\u010dn\u00ed akce by se m\u011bly konat v p\u0159edem stanoven\u00e9m \u010dase a v p\u0159edem stanoven\u00e9m (virtu\u00e1ln\u00edm) prostoru, m\u011bly by se zam\u011b\u0159it na vz\u00e1jemn\u00e9 u\u010den\u00ed a up\u0159ednost\u0148ovat \u00fa\u010dast zem\u011bd\u011blc\u016f.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4593778 elementor-widget elementor-widget-text-editor\" data-id=\"4593778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Jak navrhnout virtu\u00e1ln\u00ed p\u0159edv\u00e1d\u011bc\u00ed akci: <\/b><\/p>\n<ol>\n<li aria-level=\"1\">Zadejte c\u00edl <\/li>\n<li aria-level=\"1\">Technick\u00e9 nastaven\u00ed <\/li>\n<li aria-level=\"1\">V\u00fdvoj obsahu <\/li>\n<li aria-level=\"1\">Propagace va\u0161\u00ed virtu\u00e1ln\u00ed p\u0159edv\u00e1d\u011bc\u00ed akce <\/li>\n<li aria-level=\"1\">Uspo\u0159\u00e1d\u00e1n\u00ed virtu\u00e1ln\u00ed p\u0159edv\u00e1d\u011bc\u00ed akce <\/li>\n<li aria-level=\"1\">Hodnocen\u00ed a n\u00e1sledn\u00e1 opat\u0159en\u00ed <\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c37c86c elementor-widget elementor-widget-text-editor\" data-id=\"c37c86c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Alternativa: Virtu\u00e1ln\u00ed a hybridn\u00ed p\u0159edv\u00e1d\u011bc\u00ed farmy<\/b><\/p>\n<p>Virtu\u00e1ln\u00ed prost\u0159ed\u00ed s sebou p\u0159in\u00e1\u0161\u00ed nov\u00e9 v\u00fdzvy a omezen\u00ed &#8211; p\u0159edev\u0161\u00edm v souvislosti s technick\u00fdmi ot\u00e1zkami a usnadn\u011bn\u00edm interakce a v\u00fdm\u011bny. <b> <\/b><\/p>\n<p><b>Typy virtu\u00e1ln\u00edch p\u0159edv\u00e1d\u011bc\u00edch akc\u00ed: <\/b><\/p>\n<ol>\n<li aria-level=\"2\">Webin\u00e1\u0159 \ud83e\udc6a <i>umo\u017e\u0148uje online prezentace s mo\u017enost\u00ed interakce \u00fa\u010dastn\u00edk\u016f. <\/i> <\/li>\n<li aria-level=\"2\">Webcast live-stream \ud83e\udc6a <i>fyzick\u00e1 ud\u00e1lost bez mo\u017enosti interakce \u00fa\u010dastn\u00edk\u016f <\/i>\n<ul>\n<li aria-level=\"2\">Farminar \ud83e\udc6a <i>\u017eiv\u00e1 uk\u00e1zka v ter\u00e9nu s mo\u017enost\u00ed interakce virtu\u00e1ln\u00edch \u00fa\u010dastn\u00edk\u016f <\/i> <\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\">Propagace va\u0161\u00ed p\u0159edv\u00e1d\u011bc\u00ed akce prost\u0159ednictv\u00edm mailing list\u016f, webov\u00fdch str\u00e1nek, soci\u00e1ln\u00edch m\u00e9di\u00ed, r\u00e1dia, k\u0159\u00ed\u017eov\u00e9ho vys\u00edl\u00e1n\u00ed prost\u0159ednictv\u00edm spolupracovn\u00edk\u016f nebo partner\u016f. <\/li>\n<li aria-level=\"1\">Rozd\u011blte si role b\u011bhem akce, abyste zajistili hladk\u00fd pr\u016fb\u011bh (nap\u0159. moder\u00e1tor, demonstr\u00e1tor, technick\u00fd expert). <\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce98fd elementor-widget elementor-widget-text-editor\" data-id=\"2ce98fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Program virtu\u00e1ln\u00ed p\u0159edv\u00e1d\u011bc\u00ed akce: <\/b><\/p>\n<ol>\n<li aria-level=\"1\">Uv\u00edt\u00e1n\u00ed\/\u00favod <\/li>\n<li aria-level=\"1\">Sv\u011bdectv\u00ed\/demonstrace <\/li>\n<li aria-level=\"1\">Zprost\u0159edkovan\u00e1 diskuse <\/li>\n<li aria-level=\"1\">Shrnut\u00ed a n\u00e1sledn\u00e9 kroky<\/li>\n<\/ol>\n<p><b>Mnoho zaj\u00edmav\u00fdch rad pro organizaci va\u0161\u00ed akce na farm\u011b najdete na adrese:<\/b> <a href=\"https:\/\/farmdemo.eu\/\" target=\"_blank\" rel=\"noopener\">farmdemo.eu.<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d87f5 elementor-widget elementor-widget-heading\" data-id=\"32d87f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Druh\u00e1 aktivita Modul 4.V <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-003a9c2 elementor-widget elementor-widget-text-editor\" data-id=\"003a9c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Napl\u00e1nujte si vlastn\u00ed p\u0159edv\u00e1d\u011bc\u00ed akci na farm\u011b<\/b><\/p>\n<p>P\u0159em\u00fd\u0161lejte o napl\u00e1nov\u00e1n\u00ed vlastn\u00ed demonstra\u010dn\u00ed akce na farm\u011b, abyste sv\u00e9 aktivity v oblasti klimaticky \u0161etrn\u00e9ho zem\u011bd\u011blstv\u00ed p\u0159edstavili \u0161ir\u0161\u00edmu publiku. Vyu\u017eijte \u0161est kl\u00ed\u010dov\u00fdch krok\u016f (inspirovan\u00fdch p\u0159\u00edru\u010dkou projektu Horizon2020 Farmbook) uveden\u00fdch v tomto v\u00fdukov\u00e9m modulu, abyste zajistili efektivn\u00ed pl\u00e1nov\u00e1n\u00ed: <\/p>\n<p><b>1. Definujte c\u00edle a c\u00edlovou skupinu: <\/b> Za\u010dn\u011bte t\u00edm, \u017ee jasn\u011b definujete c\u00edle sv\u00e9 p\u0159edv\u00e1d\u011bc\u00ed akce. \u010ceho chcete dos\u00e1hnout? Chcete p\u0159edv\u00e9st novou zem\u011bd\u011blskou techniku, za\u0159\u00edzen\u00ed nebo odr\u016fdu plodiny? Stanovte si konkr\u00e9tn\u00ed, m\u011b\u0159iteln\u00e9 c\u00edle akce a ur\u010dete, kdo je va\u0161\u00edm prim\u00e1rn\u00edm publikem. Zam\u011b\u0159ujete se na kolegy zem\u011bd\u011blce, zem\u011bd\u011blsk\u00e9 poradce, v\u00fdzkumn\u00e9 pracovn\u00edky nebo tv\u016frce politik? Porozum\u011bn\u00ed va\u0161emu publiku v\u00e1m pom\u016f\u017ee p\u0159izp\u016fsobit p\u0159edv\u00e1d\u011bc\u00ed akci jeho pot\u0159eb\u00e1m a z\u00e1jm\u016fm.     <\/p>\n<p><b>2. Vyberte si hostitelskou farmu a p\u0159ipravte logistiku:<\/b> Zorganizujte v\u0161echny logistick\u00e9 aspekty akce, jako je v\u00fdb\u011br p\u0159edv\u00e1d\u011bc\u00edho m\u00edsta, zaji\u0161t\u011bn\u00ed vybaven\u00ed a zaji\u0161t\u011bn\u00ed z\u00e1zem\u00ed (nap\u0159. parkovi\u0161t\u011b, toalety a ob\u010derstven\u00ed). Po\u010d\u00edtejte tak\u00e9 s nep\u0159edv\u00eddateln\u00fdmi ud\u00e1lostmi, jako je \u0161patn\u00e9 po\u010das\u00ed nebo technick\u00e9 probl\u00e9my. <\/p>\n<p><b>3. Nastaven\u00ed uk\u00e1zky -&gt; Pl\u00e1nov\u00e1n\u00ed obsahu a aktivit:<\/b> P\u0159ipravte obsah uk\u00e1zky, v\u010detn\u011b kl\u00ed\u010dov\u00fdch sd\u011blen\u00ed, kter\u00e1 chcete sd\u011blit, a aktivit, kter\u00e9 tyto body nejl\u00e9pe demonstruj\u00ed. Promyslete d\u016fle\u017eit\u00e9 ot\u00e1zky, jako je rozpo\u010det a registrace na akci. <\/p>\n<p><b>4. Propagace akce:<\/b> Vytvo\u0159te propaga\u010dn\u00ed strategii, kter\u00e1 p\u0159il\u00e1k\u00e1 lidi na va\u0161i p\u0159edv\u00e1d\u011bc\u00ed akci. K osloven\u00ed c\u00edlov\u00e9 skupiny pou\u017eijte kombinaci komunika\u010dn\u00edch kan\u00e1l\u016f, v\u010detn\u011b soci\u00e1ln\u00edch m\u00e9di\u00ed, m\u00edstn\u00edch novin a p\u0159\u00edm\u00fdch pozv\u00e1nek. Nezapome\u0148te uv\u00e9st jasn\u00e9 \u00fadaje o datu, \u010dase, m\u00edst\u011b a zp\u016fsobu registrace.  <\/p>\n<p><b>5. V\u00fdb\u011br vhodn\u00fdch metod u\u010den\u00ed: <\/b> P\u0159em\u00fd\u0161lejte o nejvhodn\u011bj\u0161\u00edch v\u00fdukov\u00fdch metod\u00e1ch pro va\u0161i c\u00edlovou skupinu. M\u016f\u017eete zv\u00e1\u017eit r\u016fzn\u00e9 metody, jako jsou praktick\u00e9 \u010dinnosti, prohl\u00eddky s pr\u016fvodcem a interaktivn\u00ed diskuse, kter\u00e9 \u00fa\u010dinn\u011b zapoj\u00ed va\u0161e publikum. <\/p>\n<p><b>6. Hodnocen\u00ed a reflexe:<\/b> Po skon\u010den\u00ed akce vyhodno\u0165te jej\u00ed \u00fasp\u011b\u0161nost t\u00edm, \u017ee od \u00fa\u010dastn\u00edk\u016f z\u00edsk\u00e1te zp\u011btnou vazbu a zamysl\u00edte se nad t\u00edm, co se osv\u011bd\u010dilo a co by se dalo zlep\u0161it. To v\u00e1m pom\u016f\u017ee zdokonalit p\u0159\u00edstup k budouc\u00edm akc\u00edm a zajistit neust\u00e1l\u00e9 zlep\u0161ov\u00e1n\u00ed. <\/p>\n<p>Pokud budete postupovat podle t\u011bchto krok\u016f, budete dob\u0159e p\u0159ipraveni uspo\u0159\u00e1dat efektivn\u00ed a poutavou p\u0159edv\u00e1d\u011bc\u00ed akci na farm\u011b. Hodn\u011b \u0161t\u011bst\u00ed p\u0159i pl\u00e1nov\u00e1n\u00ed <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03819eb elementor-widget elementor-widget-text-editor\" data-id=\"03819eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Marketing a komunikace<\/b><\/p>\n<p>Demonstrace na farm\u00e1ch jsou \u00fa\u010dinn\u00fdm n\u00e1strojem pro zprost\u0159edkov\u00e1n\u00ed zem\u011bd\u011blsk\u00fdch inovac\u00ed a osv\u011bd\u010den\u00fdch postup\u016f v re\u00e1ln\u00e9m prost\u0159ed\u00ed a v praxi. Umo\u017e\u0148uj\u00ed zem\u011bd\u011blc\u016fm a dal\u0161\u00edm z\u00fa\u010dastn\u011bn\u00fdm stran\u00e1m vid\u011bt nov\u00e9 techniky, vybaven\u00ed nebo odr\u016fdy plodin v akci a poskytuj\u00ed hmatatelnou zku\u0161enost, kter\u00e1 m\u016f\u017ee b\u00fdt p\u0159esv\u011bd\u010div\u011bj\u0161\u00ed a zapamatovateln\u011bj\u0161\u00ed ne\u017e teoretick\u00e1 vysv\u011btlen\u00ed nebo p\u00edsemn\u00e9 zpr\u00e1vy. Demonstrace mohou p\u0159eklenout propast mezi v\u00fdzkumem a praktick\u00fdm vyu\u017eit\u00edm a pom\u00e1haj\u00ed budovat d\u016fv\u011bru v nov\u00e9 metody, proto\u017ee \u00fa\u010dastn\u00edci pozoruj\u00ed v\u00fdsledky p\u0159\u00edmo v ter\u00e9nu.  <\/p>\n<p>P\u0159esto\u017ee jsou uk\u00e1zky na farm\u00e1ch kl\u00ed\u010dov\u00e9, nesta\u010d\u00ed. K maximalizaci dopadu t\u011bchto demonstrac\u00ed je st\u00e1le zapot\u0159eb\u00ed <b>marketing a komunikace<\/b>. Zde je d\u016fvod: <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d933583 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"d933583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"227751299\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2277512991\" data-tab-title-id=\"e-n-tab-title-2277512991\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2277512991\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t\u0160ir\u0161\u00ed dosah\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2277512992\" data-tab-title-id=\"e-n-tab-title-2277512992\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2277512992\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tBudov\u00e1n\u00ed pov\u011bdom\u00ed\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2277512993\" data-tab-title-id=\"e-n-tab-title-2277512993\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2277512993\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tD\u016fraz na inovace\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2277512994\" data-tab-title-id=\"e-n-tab-title-2277512994\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2277512994\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tZapojen\u00ed a zp\u011btn\u00e1 vazba\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2277512995\" data-tab-title-id=\"e-n-tab-title-2277512995\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2277512995\" style=\"--n-tabs-title-order: 5;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tBudov\u00e1n\u00ed dobr\u00e9ho jm\u00e9na\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2277512991\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2277512991\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-a8ea80e e-con-full e-flex e-con e-child\" data-id=\"a8ea80e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4cff4 elementor-widget elementor-widget-text-editor\" data-id=\"4d4cff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Demonstrac\u00ed na farm\u00e1ch se obvykle \u00fa\u010dastn\u00ed omezen\u00fd po\u010det \u00fa\u010dastn\u00edk\u016f, kte\u0159\u00ed se mohou fyzicky z\u00fa\u010dastnit. Marketingov\u00e9 a komunika\u010dn\u00ed strategie, jako jsou soci\u00e1ln\u00ed m\u00e9dia, videa, blogy a tiskov\u00e9 zpr\u00e1vy, mohou roz\u0161\u00ed\u0159it dosah va\u0161\u00ed demonstra\u010dn\u00ed akce i mimo \u00fa\u010dastn\u00edky a sezn\u00e1mit s va\u0161imi poznatky \u0161ir\u0161\u00ed publikum. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2277512992\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2277512992\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-53c80c4 e-con-full e-flex e-con e-child\" data-id=\"53c80c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a34f01 elementor-widget elementor-widget-text-editor\" data-id=\"9a34f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Efektivn\u00ed marketing a komunikace p\u0159ed akc\u00ed jsou nezbytn\u00e9 pro p\u0159il\u00e1k\u00e1n\u00ed spr\u00e1vn\u00e9ho publika. Bez \u0159\u00e1dn\u00e9 propagace nemus\u00ed akce dos\u00e1hnout sv\u00e9ho pln\u00e9ho potenci\u00e1lu, pokud jde o \u00fa\u010dast a zapojen\u00ed. Kampan\u011b na zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed zajist\u00ed, \u017ee lid\u00e9, kte\u0159\u00ed by mohli m\u00edt z p\u0159edv\u00e1d\u011bc\u00ed akce nejv\u011bt\u0161\u00ed prosp\u011bch, o n\u00ed budou v\u011bd\u011bt a budou motivov\u00e1ni se j\u00ed z\u00fa\u010dastnit.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2277512993\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2277512993\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-a2793eb e-con-full e-flex e-con e-child\" data-id=\"a2793eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf84eb4 elementor-widget elementor-widget-text-editor\" data-id=\"cf84eb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jasn\u00e1 komunikace a strategick\u00fd marketing pom\u00e1haj\u00ed odli\u0161it inovace od konkurence a budovat d\u016fv\u011bryhodnost a d\u016fv\u011bru v inovace.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2277512994\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2277512994\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-2d5793f e-flex e-con-boxed e-con e-child\" data-id=\"2d5793f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2c528 elementor-widget elementor-widget-text-editor\" data-id=\"2a2c528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketingov\u00e9 a komunika\u010dn\u00ed kan\u00e1ly poskytuj\u00ed platformu pro pr\u016fb\u011b\u017enou spolupr\u00e1ci s va\u0161\u00edm publikem. Pr\u016fzkumy po skon\u010den\u00ed akce, diskusn\u00ed f\u00f3ra a interakce na soci\u00e1ln\u00edch s\u00edt\u00edch v\u00e1m umo\u017en\u00ed shroma\u017e\u010fovat zp\u011btnou vazbu, odpov\u00eddat na ot\u00e1zky a pokra\u010dovat v konverzaci, co\u017e m\u016f\u017ee v\u00e9st k dal\u0161\u00edmu zdokonalov\u00e1n\u00ed a zlep\u0161ov\u00e1n\u00ed va\u0161ich zem\u011bd\u011blsk\u00fdch postup\u016f. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2277512995\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2277512995\" data-tab-index=\"5\" style=\"--n-tabs-title-order: 5;\" class=\" elementor-element elementor-element-c58bd2c e-flex e-con-boxed e-con e-child\" data-id=\"c58bd2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ece9606 elementor-widget elementor-widget-text-editor\" data-id=\"ece9606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u016fsledn\u00e1 a efektivn\u00ed komunikace pom\u00e1h\u00e1 budovat va\u0161i pov\u011bst inovativn\u00edho a znal\u00e9ho zem\u011bd\u011blce. Sd\u00edlen\u00edm sv\u00fdch \u00fasp\u011bch\u016f a z\u00edskan\u00fdch zku\u0161enost\u00ed prost\u0159ednictv\u00edm r\u016fzn\u00fdch m\u00e9di\u00ed se etablujete jako l\u00eddr ve sv\u00e9m oboru, co\u017e m\u016f\u017ee v\u00e9st k nov\u00fdm p\u0159\u00edle\u017eitostem, partnerstv\u00ed a v\u011bt\u0161\u00ed d\u016fv\u011b\u0159e mezi kolegy. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-advanced-background-color=\"#E8F6E8\" class=\"elementor-element elementor-element-6dd391a elementor-widget elementor-widget-text-editor\" data-id=\"6dd391a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Efektivn\u00ed komunikace a marketing jsou pro \u00fasp\u011bch inovac\u00ed z\u00e1sadn\u00ed, proto\u017ee pom\u00e1haj\u00ed zajistit jejich p\u0159ijet\u00ed, odli\u0161en\u00ed a dlouhodobou \u017eivotaschopnost na trhu.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa24710 elementor-widget elementor-widget-text-editor\" data-id=\"aa24710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Marketing a komunikace (terminologie) <\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240964a e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"240964a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"37787210\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-377872101\" data-tab-title-id=\"e-n-tab-title-377872101\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-377872101\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tMarketing\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-377872102\" data-tab-title-id=\"e-n-tab-title-377872102\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-377872102\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tKomunikace\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-377872103\" data-tab-title-id=\"e-n-tab-title-377872103\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-377872103\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tMarketingov\u00e1 komunikace\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-377872101\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-377872101\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-db6bdca e-con-full e-flex e-con e-child\" data-id=\"db6bdca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-514c755 elementor-widget elementor-widget-text-editor\" data-id=\"514c755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Proces identifikace, vytv\u00e1\u0159en\u00ed a uspokojov\u00e1n\u00ed pot\u0159eb a p\u0159\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n<p>Zahrnuje anal\u00fdzu \u00fadaj\u016f z pr\u016fzkumu trhu, v\u00fdvoj produkt\u016f a slu\u017eeb, stanoven\u00ed cen, v\u00fdb\u011br distribu\u010dn\u00edch kan\u00e1l\u016f a n\u00e1vrh marketingov\u00fdch kampan\u00ed.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-377872102\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-377872102\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-dfdfc44 e-con-full e-flex e-con e-child\" data-id=\"dfdfc44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca5ea37 elementor-widget elementor-widget-text-editor\" data-id=\"ca5ea37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V\u00fdm\u011bna informac\u00ed a my\u0161lenek mezi dv\u011bma nebo v\u00edce lidmi \u010di skupinami.<\/p>\n<p>V marketingu se komunikace t\u00fdk\u00e1 zp\u016fsobu, jak\u00fdm spole\u010dnosti komunikuj\u00ed se sv\u00fdmi z\u00e1kazn\u00edky a dal\u0161\u00edmi zainteresovan\u00fdmi stranami, v\u010detn\u011b pou\u017e\u00edv\u00e1n\u00ed marketingov\u00fdch n\u00e1stroj\u016f, jako je reklama, vztahy s ve\u0159ejnost\u00ed, p\u0159\u00edm\u00fd marketing a podpora prodeje.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-377872103\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-377872103\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-2dff8e5 e-con-full e-flex e-con e-child\" data-id=\"2dff8e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47cba8f elementor-widget elementor-widget-text-editor\" data-id=\"47cba8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Proces sd\u011blov\u00e1n\u00ed informac\u00ed a zpr\u00e1v o produktech nebo slu\u017eb\u00e1ch s c\u00edlem informovat, p\u0159esv\u011bd\u010dit a p\u0159ipomenout potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm rozhodnut\u00ed o koupi.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4542205 elementor-widget elementor-widget-text-editor\" data-id=\"4542205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Marketing a komunikace (komunika\u010dn\u00ed modely)<\/b><\/p>\n<p>V n\u00e1sleduj\u00edc\u00edm textu p\u0159edstav\u00edme n\u011bkter\u00e9 zn\u00e1m\u00e9 komunika\u010dn\u00ed modely.<\/p>\n<p>Porozum\u011bn\u00ed r\u016fzn\u00fdm komunika\u010dn\u00edm model\u016fm je cenn\u00e9, proto\u017ee poskytuj\u00ed r\u00e1mec, kter\u00fd v\u00e1s povede k tomu, jak efektivn\u011b p\u0159edat sv\u00e9 sd\u011blen\u00ed. Tyto modely rozd\u011bluj\u00ed komunika\u010dn\u00ed proces na kl\u00ed\u010dov\u00e9 slo\u017eky, jako je odes\u00edlatel, sd\u011blen\u00ed, m\u00e9dium, p\u0159\u00edjemce a zp\u011btn\u00e1 vazba. Pochopen\u00edm t\u011bchto prvk\u016f m\u016f\u017eete:  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9979285 elementor-widget elementor-widget-text-editor\" data-id=\"9979285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><b>P\u0159izp\u016fsobte sv\u00e9 sd\u011blen\u00ed: <\/b> Tyto modely v\u00e1m pomohou kriticky se zamyslet nad t\u00edm, kdo je va\u0161e publikum (p\u0159\u00edjemce) a jak vytvo\u0159it sd\u011blen\u00ed, kter\u00e9 s n\u00edm bude rezonovat.<\/li>\n<li aria-level=\"2\"><b>Zvolte spr\u00e1vn\u00e9 kan\u00e1ly:<\/b> Zvolte spr\u00e1vn\u00e9 kan\u00e1ly: Z\u00e1sadn\u00ed je porozum\u011bt komunika\u010dn\u00edmu m\u00e9diu. R\u016fzn\u00e9 publikum m\u016f\u017ee preferovat r\u016fzn\u00e9 kan\u00e1ly &#8211; nap\u0159\u00edklad soci\u00e1ln\u00ed m\u00e9dia, informa\u010dn\u00ed bulletiny nebo osobn\u00ed akce. <\/li>\n<\/ul>\n<ul>\n<li aria-level=\"2\"><b>Zlep\u0161en\u00ed zp\u011btn\u00e9 vazby a zapojen\u00ed:<\/b> Komunika\u010dn\u00ed modely \u010dasto zd\u016fraz\u0148uj\u00ed d\u016fle\u017eitost zp\u011btn\u00e9 vazby, aby se zajistilo, \u017ee va\u0161e sd\u011blen\u00ed bylo pochopeno a \u017ee jste na n\u011bj reagovali.<\/li>\n<li aria-level=\"2\"><b>Zlep\u0161en\u00ed srozumitelnosti a soust\u0159ed\u011bnosti:<\/b> Podle t\u011bchto model\u016f m\u016f\u017eete strukturovat komunikaci tak, abyste se vyhnuli \u0161umu (rozpt\u00fdlen\u00ed nebo nedorozum\u011bn\u00ed), kter\u00fd by mohl rozm\u011blnit va\u0161e sd\u011blen\u00ed. To vede k efektivn\u011bj\u0161\u00edmu sd\u00edlen\u00ed v\u00fdsledk\u016f va\u0161\u00ed inovace a zajist\u00ed, \u017ee va\u0161e kl\u00ed\u010dov\u00e9 body budou sd\u011bleny jasn\u011b a p\u0159esv\u011bd\u010div\u011b. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8962bac elementor-widget elementor-widget-text-editor\" data-id=\"8962bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>R\u016fzn\u00e9 komunika\u010dn\u00ed modely poskytuj\u00ed strategick\u00fd p\u0159\u00edstup ke sd\u00edlen\u00ed v\u00fdsledk\u016f va\u0161eho inova\u010dn\u00edho projektu a pom\u00e1haj\u00ed v\u00e1m komunikovat efektivn\u011bji d\u00edky zohledn\u011bn\u00ed cel\u00e9ho kontextu, v n\u011bm\u017e je va\u0161e sd\u011blen\u00ed p\u0159ed\u00e1v\u00e1no a p\u0159ij\u00edm\u00e1no.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b3e6b elementor-widget elementor-widget-text-editor\" data-id=\"b2b3e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lasswell\u016fv komunika\u010dn\u00ed model (1948)<\/strong><\/p>\n<p>Model popisuje komunika\u010dn\u00ed proces pomoc\u00ed p\u011bti slo\u017eek: kdo (odes\u00edlatel\/komunik\u00e1tor), co \u0159\u00edk\u00e1 (sd\u011blen\u00ed), jak\u00fdm kan\u00e1lem (m\u00e9dium), komu (p\u0159\u00edjemce) a s jak\u00fdm \u00fa\u010dinkem (v\u00fdsledek).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2a16b elementor-widget elementor-widget-text-editor\" data-id=\"bb2a16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li aria-level=\"2\">Podle Lasswellova modelu je za vytvo\u0159en\u00ed a p\u0159enos zpr\u00e1vy odpov\u011bdn\u00fd odes\u00edlatel. <\/li>\n<li aria-level=\"2\">Zpr\u00e1va je informace nebo obsah, kter\u00fd je sd\u011blov\u00e1n. <\/li>\n<li aria-level=\"2\">M\u00e9dium je prost\u0159edek, kter\u00fdm je sd\u011blen\u00ed p\u0159ed\u00e1v\u00e1no, nap\u0159\u00edklad noviny, rozhlasov\u00e1 stanice nebo webov\u00e9 str\u00e1nky. <\/li>\n<li aria-level=\"2\">P\u0159\u00edjemce je osoba nebo spole\u010dnost, kter\u00e1 zpr\u00e1vu p\u0159ij\u00edm\u00e1 a interpretuje. <\/li>\n<li aria-level=\"2\">A v\u00fdsledkem je \u00fa\u010dinek, kter\u00fd m\u00e1 sd\u011blen\u00ed na p\u0159\u00edjemce, a\u0165 u\u017e jde o zm\u011bnu chov\u00e1n\u00ed, zv\u00fd\u0161en\u00ed znalost\u00ed nebo jin\u00fd druh dopadu.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f686d elementor-widget elementor-widget-text-editor\" data-id=\"e3f686d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lasswell\u016fv model je u\u017eite\u010dn\u00fdm n\u00e1strojem pro pochopen\u00ed r\u016fzn\u00fdch faktor\u016f, kter\u00e9 ovliv\u0148uj\u00ed komunika\u010dn\u00ed proces.<\/p>\n<p>Jej\u00ed jednoduchost pom\u00e1h\u00e1 p\u0159i anal\u00fdze komunikace, ale byla kritizov\u00e1na za to, \u017ee je p\u0159\u00edli\u0161 line\u00e1rn\u00ed a nezohled\u0148uje zp\u011btnou vazbu nebo interaktivn\u00ed povahu komunikace.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad1936 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"6ad1936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"72\" src=\"https:\/\/training.innocsa.eu\/wp-content\/uploads\/2024\/10\/WP4_4.5_01-1024x92.png\" class=\"attachment-large size-large wp-image-1344\" alt=\"\" srcset=\"https:\/\/training.innocsa.eu\/wp-content\/uploads\/2024\/10\/WP4_4.5_01-1024x92.png 1024w, https:\/\/training.innocsa.eu\/wp-content\/uploads\/2024\/10\/WP4_4.5_01-300x27.png 300w, https:\/\/training.innocsa.eu\/wp-content\/uploads\/2024\/10\/WP4_4.5_01-768x69.png 768w, https:\/\/training.innocsa.eu\/wp-content\/uploads\/2024\/10\/WP4_4.5_01-1536x137.png 1536w, https:\/\/training.innocsa.eu\/wp-content\/uploads\/2024\/10\/WP4_4.5_01-2048x183.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f8426 elementor-widget elementor-widget-text-editor\" data-id=\"18f8426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dvoustup\u0148ov\u00fd model toku (Paul Lazarsfeld, 40. l\u00e9ta 20. stolet\u00ed)<\/strong><\/p>\n<p>Tento model nazna\u010duje, \u017ee tok informac\u00ed ve spole\u010dnosti neprob\u00edh\u00e1 line\u00e1rn\u011b od odes\u00edlatele k p\u0159\u00edjemci, ale ve dvou kroc\u00edch. <\/p>\n<ul>\n<li aria-level=\"2\">Prvn\u00edm krokem v tomto procesu je p\u0159enos zpr\u00e1vy z masmedi\u00e1ln\u00edho zdroje ke skupin\u011b lid\u00ed zn\u00e1m\u00e9 jako &#8222;opinion leaders&#8220; -&gt; Opinion leaders jsou vlivn\u00ed \u010dlenov\u00e9 komunity, kte\u0159\u00ed maj\u00ed v\u011bt\u0161\u00ed z\u00e1jem a znalosti o diskutovan\u00e9m t\u00e9matu. <\/li>\n<li aria-level=\"2\"> Druh\u00fdm krokem v tomto procesu je p\u0159enos sd\u011blen\u00ed od n\u00e1zorov\u00fdch v\u016fdc\u016f k \u0161irok\u00e9 ve\u0159ejnosti -&gt; n\u00e1zorov\u00ed v\u016fdci p\u016fsob\u00ed jako zprost\u0159edkovatel\u00e9 t\u00edm, \u017ee interpretuj\u00ed a vysv\u011btluj\u00ed sd\u011blen\u00ed \u0161irok\u00e9 ve\u0159ejnosti a ovliv\u0148uj\u00ed jej\u00ed postoje a chov\u00e1n\u00ed.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d12cfb elementor-widget elementor-widget-text-editor\" data-id=\"9d12cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dvoustup\u0148ov\u00fd model toku m\u011bl z\u00e1sadn\u00ed vliv na to, jak ch\u00e1peme m\u00edru vlivu m\u00e9di\u00ed na ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed, a byl \u0161iroce zkoum\u00e1n v oblasti v\u00fdzkumu komunikace.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-951581b elementor-widget elementor-widget-text-editor\" data-id=\"951581b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dvoustup\u0148ov\u00fd model toku (Paul Lazarsfeld, 40. l\u00e9ta 20. stolet\u00ed)<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Tento model nazna\u010duje, \u017ee tok informac\u00ed ve spole\u010dnosti neprob\u00edh\u00e1 line\u00e1rn\u011b od odes\u00edlatele k p\u0159\u00edjemci, ale ve dvou kroc\u00edch. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Prvn\u00edm krokem v tomto procesu je p\u0159enos zpr\u00e1vy z masmedi\u00e1ln\u00edho zdroje ke skupin\u011b lid\u00ed zn\u00e1m\u00e9 jako &#8222;opinion leaders&#8220; -&gt; Opinion leaders jsou vlivn\u00ed \u010dlenov\u00e9 komunity, kte\u0159\u00ed maj\u00ed v\u011bt\u0161\u00ed z\u00e1jem a znalosti o diskutovan\u00e9m t\u00e9matu. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Druh\u00fdm krokem v tomto procesu je p\u0159enos sd\u011blen\u00ed od n\u00e1zorov\u00fdch v\u016fdc\u016f k \u0161irok\u00e9 ve\u0159ejnosti -&gt; n\u00e1zorov\u00ed v\u016fdci p\u016fsob\u00ed jako zprost\u0159edkovatel\u00e9 t\u00edm, \u017ee interpretuj\u00ed a vysv\u011btluj\u00ed sd\u011blen\u00ed \u0161irok\u00e9 ve\u0159ejnosti a ovliv\u0148uj\u00ed jej\u00ed postoje a chov\u00e1n\u00ed.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b2398 elementor-widget elementor-widget-text-editor\" data-id=\"82b2398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dvoustup\u0148ov\u00fd model toku m\u011bl z\u00e1sadn\u00ed vliv na to, jak ch\u00e1peme m\u00edru vlivu m\u00e9di\u00ed na ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed, a byl \u0161iroce zkoum\u00e1n v oblasti v\u00fdzkumu komunikace. Tento model nazna\u010duje, \u017ee \u00fa\u010dinky m\u00e9di\u00ed nejsou p\u0159\u00edm\u00e9, ale jsou zprost\u0159edkov\u00e1ny prost\u0159ednictv\u00edm n\u00e1zorov\u00fdch v\u016fdc\u016f. To znamen\u00e1, \u017ee vliv m\u00e9di\u00ed se uplat\u0148uje nep\u0159\u00edmo prost\u0159ednictv\u00edm t\u011bchto zprost\u0159edkovatel\u016f.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zd\u016fraz\u0148uje tak\u00e9 v\u00fdznam soci\u00e1ln\u00edch s\u00edt\u00ed a osobn\u00edch interakc\u00ed p\u0159i \u0161\u00ed\u0159en\u00ed informac\u00ed. Sp\u00ed\u0161e ne\u017e aby medi\u00e1ln\u00ed sd\u011blen\u00ed p\u0159\u00edmo ovliv\u0148ovala ve\u0159ejnost, jsou tato sd\u011blen\u00ed nejprve filtrov\u00e1na prost\u0159ednictv\u00edm n\u00e1zorov\u00fdch v\u016fdc\u016f v r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u010dkoli je tento model vlivn\u00fd, byl kritizov\u00e1n pro svou jednoduchost a p\u0159edpoklad jednotn\u00e9ho vlivu n\u00e1zorov\u00fdch v\u016fdc\u016f, kter\u00fd se m\u016f\u017ee v r\u016fzn\u00fdch kontextech a ot\u00e1zk\u00e1ch v\u00fdrazn\u011b li\u0161it.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda94ad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dda94ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Osgood-Schramm\u016fv model komunikace (1954)<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67f917e elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"67f917e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"529\" src=\"https:\/\/training.innocsa.eu\/wp-content\/uploads\/2024\/10\/WP4_4.5_02.png\" class=\"attachment-large size-large wp-image-1349\" alt=\"\" srcset=\"https:\/\/training.innocsa.eu\/wp-content\/uploads\/2024\/10\/WP4_4.5_02.png 885w, https:\/\/training.innocsa.eu\/wp-content\/uploads\/2024\/10\/WP4_4.5_02-300x198.png 300w, https:\/\/training.innocsa.eu\/wp-content\/uploads\/2024\/10\/WP4_4.5_02-768x508.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef441c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eef441c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tento model popisuje komunika\u010dn\u00ed proces jako dynamickou v\u00fdm\u011bnu mezi dv\u011bma nebo v\u00edce lidmi, p\u0159i n\u00ed\u017e je v\u00fdznam sd\u011blen\u00ed vytv\u00e1\u0159en interakc\u00ed mezi odes\u00edlatelem (zdrojem) a p\u0159\u00edjemcem (c\u00edlem).<\/p>\n<p>Model m\u00e1 t\u0159i kl\u00ed\u010dov\u00e9 slo\u017eky: zdroj, p\u0159\u00edjemce a zpr\u00e1vu. Zdroj m\u00e1 my\u0161lenku, zak\u00f3duje ji do zpr\u00e1vy a po\u0161le ji p\u0159\u00edjemci. P\u0159\u00edjemce pak zpr\u00e1vu dek\u00f3duje, aby porozum\u011bl my\u0161lence, odpov\u00ed vlastn\u00ed zak\u00f3dovanou zpr\u00e1vou a ode\u0161le zp\u011btnou vazbu.  <\/p>\n<p>Zd\u016fraz\u0148uje interaktivn\u00ed povahu komunikace prost\u0159ednictv\u00edm zp\u011btn\u00e9 vazby. Na rozd\u00edl od line\u00e1rn\u00edch model\u016f zd\u016fraz\u0148uje, \u017ee komunikace je nep\u0159etr\u017eit\u00fd proces, do kter\u00e9ho se aktivn\u011b zapojuje jak odes\u00edlatel, tak p\u0159\u00edjemce. <\/p>\n<p>Model zav\u00e1d\u00ed my\u0161lenku, \u017ee odes\u00edlatel i p\u0159\u00edjemce funguj\u00ed jako kod\u00e9\u0159i a dekod\u00e9\u0159i zpr\u00e1v. To znamen\u00e1, \u017ee ka\u017ed\u00fd \u00fa\u010dastn\u00edk p\u0159ekl\u00e1d\u00e1 zpr\u00e1vy do srozumiteln\u00e9 podoby a interpretuje p\u0159ijat\u00e9 zpr\u00e1vy. <\/p>\n<p>Tento model zd\u016fraz\u0148uje v\u00fdznam spole\u010dn\u00e9ho porozum\u011bn\u00ed nebo spole\u010dn\u00e9ho z\u00e1kladu mezi \u00fa\u010dastn\u00edky. Efektivn\u00ed komunikace z\u00e1vis\u00ed na tom, \u017ee odes\u00edlatel a p\u0159\u00edjemce maj\u00ed podobn\u00e9 z\u00e1zem\u00ed nebo zku\u0161enosti, aby mohli spr\u00e1vn\u011b interpretovat sd\u011blen\u00ed. <\/p>\n<p>Uv\u011bdomuje si, \u017ee \u0161umy (vn\u011bj\u0161\u00ed nebo vnit\u0159n\u00ed faktory, kter\u00e9 zkresluj\u00ed sd\u011blen\u00ed) a kontext (prost\u0159ed\u00ed nebo situace, v n\u00ed\u017e komunikace prob\u00edh\u00e1) mohou ovlivnit zp\u016fsob, jak\u00fdm jsou sd\u011blen\u00ed odes\u00edl\u00e1na, p\u0159ij\u00edm\u00e1na a ch\u00e1p\u00e1na.<\/p>\n<p>Na rozd\u00edl od line\u00e1rn\u00edch model\u016f je Osgood\u016fv-Schramm\u016fv model kruhov\u00fd, co\u017e ukazuje, \u017ee komunikace nen\u00ed jednosm\u011brn\u00fdm p\u0159enosem, ale prob\u00edhaj\u00edc\u00edm cyklick\u00fdm procesem.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c073e26 elementor-widget elementor-widget-text-editor\" data-id=\"c073e26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Srovn\u00e1n\u00ed komunika\u010dn\u00edch model\u016f<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-695b540 eael-dt-th-align-center tabla eael-table-align-center elementor-widget elementor-widget-eael-data-table\" data-id=\"695b540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"695b540\" id=\"eael-data-table-wrapper-695b540\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-695b540\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Aspekt<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Lasswell\u016fv komunika\u010dn\u00ed model (1948)<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Dvoustup\u0148ov\u00fd model toku (Paul Lazarsfeld, 40. l\u00e9ta 20. stolet\u00ed)<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Osgood-Schramm\u016fv model komunikace (1954)<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><b>C\u00edle<\/b><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAnalyzovat a pochopit proces komunikace. \t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tProzkoumejte, jak se informace \u0161\u00ed\u0159\u00ed prost\u0159ednictv\u00edm n\u00e1zorov\u00fdch v\u016fdc\u016f. \t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tUk\u00e1zat interaktivn\u00ed, cyklickou povahu komunikace.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><b>V\u00fdhody<\/b><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tPoskytuje jasn\u00fd a p\u0159\u00edmo\u010dar\u00fd r\u00e1mec pro anal\u00fdzu komunikace. \t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Zd\u016fraz\u0148uje \u00falohu mezilidsk\u00e9 komunikace a n\u00e1zorov\u00fdch v\u016fdc\u016f p\u0159i utv\u00e1\u0159en\u00ed ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed.<\/span><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Klade d\u016fraz na zp\u011btnou vazbu a interaktivn\u00ed povahu komunikace.<\/span><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><b>Limitations<\/b><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tP\u0159\u00edli\u0161 line\u00e1rn\u00ed a zjednodu\u0161en\u00e9; nezohled\u0148uje zp\u011btnou vazbu ani interaktivn\u00ed povahu komunikace. \t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tP\u0159ece\u0148uje roli n\u00e1zorov\u00fdch v\u016fdc\u016f; p\u0159edpokl\u00e1d\u00e1 jednotn\u00fd vliv ve v\u0161ech kontextech. \t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tP\u0159\u00edli\u0161 zjednodu\u0161uje komunikaci, proto\u017ee se pln\u011b nezab\u00fdv\u00e1 \u0161umem a dal\u0161\u00edmi kontextov\u00fdmi faktory. \t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59195a7 elementor-widget elementor-widget-text-editor\" data-id=\"59195a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Jak mohu propagovat svou inovaci? (kan\u00e1ly) <\/b><\/p>\n<p>Existuje n\u011bkolik mo\u017enost\u00ed, jak sd\u011blit sv\u00e9 inovace &#8211; nej\u010dast\u011bj\u0161\u00ed jsou: <\/p>\n<p>Zve\u0159ejn\u011bn\u00ed tiskov\u00e9 zpr\u00e1vy <\/p>\n<ul>\n<li aria-level=\"2\">Pokuste se ji poslat m\u00edstn\u00edm, region\u00e1ln\u00edm a celost\u00e1tn\u00edm m\u00e9di\u00edm &#8211; pokud je to mo\u017en\u00e9, poskytn\u011bte jim rozhovor.<\/li>\n<li aria-level=\"2\">Uve\u010fte informace, kter\u00e9 p\u0159it\u00e1hnou pozornost c\u00edlov\u00e9 skupiny. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4112e elementor-widget elementor-widget-text-editor\" data-id=\"3a4112e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pou\u017e\u00edvejte sv\u00e9 \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch <\/p>\n<ul>\n<li aria-level=\"2\">Mo\u017en\u00e9 s\u00edt\u011b jsou facebook, twitter, linkedin, instagram.<\/li>\n<li aria-level=\"2\">Nezve\u0159ej\u0148ujte pouze fotografie, ale tak\u00e9 videa<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca5201d elementor-widget elementor-widget-text-editor\" data-id=\"ca5201d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Odes\u00edl\u00e1n\u00ed informac\u00ed na v\u00e1\u0161 mailing list <\/p>\n<p>Tisk propaga\u010dn\u00edch materi\u00e1l\u016f s d\u016fle\u017eit\u00fdmi informacemi (nap\u0159. let\u00e1ky, bro\u017eury). <\/p>\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00ed p\u0159i komunikaci va\u0161\u00ed inovace je b\u00fdt kreativn\u00ed, p\u0159esn\u00fd a oslovit c\u00edlovou skupinu.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ba725 elementor-widget elementor-widget-heading\" data-id=\"49ba725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">T\u0159et\u00ed aktivita Modul 4.V <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2832eb8 elementor-widget elementor-widget-heading\" data-id=\"2832eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Skupinov\u00e9 cvi\u010den\u00ed: Pou\u017eit\u00ed komunika\u010dn\u00edch model\u016f<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31adcea elementor-widget elementor-widget-text-editor\" data-id=\"31adcea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>C\u00edl:<\/b> Pochopit a aplikovat Lasswell\u016fv komunika\u010dn\u00ed model, model dvou krok\u016f a Osgood-Schramm\u016fv model komunikace v kontextu partnerstv\u00ed v\u00edce akt\u00e9r\u016f, nap\u0159\u00edklad v zem\u011bd\u011blsk\u00e9m dru\u017estvu nebo zem\u011bd\u011blsk\u00e9m projektu.<\/p>\n<p><b>\u00da\u010dastn\u00edci:<\/b> \u010dlenov\u00e9 v\u00edcestrann\u00fdch partnerstv\u00ed, kte\u0159\u00ed se sna\u017e\u00ed sd\u00edlet v\u00fdsledky sv\u00fdch projekt\u016f\/inovac\u00ed (nap\u0159. skupiny z\u00fa\u010dastn\u011bn\u00fdch stran, jako jsou zem\u011bd\u011blci, zem\u011bd\u011bl\u0161t\u00ed partne\u0159i, v\u00fdzkumn\u00ed pracovn\u00edci, konzultanti, dal\u0161\u00ed partne\u0159i).<\/p>\n<p><b>Pot\u0159ebn\u00e9 materi\u00e1ly:<\/b><\/p>\n<ul>\n<li aria-level=\"1\">Tabule nebo flipchart<\/li>\n<li aria-level=\"1\">Zna\u010dky<\/li>\n<li aria-level=\"1\">Samolepic\u00ed pozn\u00e1mky<\/li>\n<li aria-level=\"1\">Materi\u00e1ly s popisem t\u0159\u00ed komunika\u010dn\u00edch model\u016f (nepovinn\u00e9)<\/li>\n<li aria-level=\"1\">Podrobnosti o sc\u00e9n\u00e1\u0159i (nap\u0159. c\u00edle projektu, role z\u00fa\u010dastn\u011bn\u00fdch stran)<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc9216 elementor-widget elementor-widget-text-editor\" data-id=\"bcc9216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Doba trv\u00e1n\u00ed cvi\u010den\u00ed:<\/b><\/p>\n<p>P\u0159ibli\u017en\u011b 60-90 minut<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca19c24 elementor-widget elementor-widget-text-editor\" data-id=\"ca19c24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Kroky:<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6efa3ab elementor-widget elementor-widget-n-accordion\" data-id=\"6efa3ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1160\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1160\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. \u00davod (10 minut) <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1160\" class=\"elementor-element elementor-element-e56a536 e-con-full e-flex e-con e-child\" data-id=\"e56a536\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6de9d3c elementor-widget elementor-widget-text-editor\" data-id=\"6de9d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\">Stru\u010dn\u011b p\u0159edstavte t\u0159i komunika\u010dn\u00ed modely: Lasswell\u016fv model, model dvoukrokov\u00e9ho toku a Osgood-Schramm\u016fv model.<\/li>\n<li aria-level=\"1\">Vysv\u011btlete c\u00edl tohoto cvi\u010den\u00ed: pou\u017e\u00edt tyto modely ke zlep\u0161en\u00ed komunikace v r\u00e1mci partnerstv\u00ed.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1161\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1161\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Prezentace sc\u00e9n\u00e1\u0159e (10 minut) <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1161\" class=\"elementor-element elementor-element-7cc91ee e-con-full e-flex e-con e-child\" data-id=\"7cc91ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c00824 elementor-widget elementor-widget-text-editor\" data-id=\"4c00824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>P\u0159edstavte skupin\u011b relevantn\u00ed sc\u00e9n\u00e1\u0159. Nap\u0159\u00edklad: &#8222;Partnerstv\u00ed zahajuje novou iniciativu udr\u017eiteln\u00e9ho zem\u011bd\u011blstv\u00ed a pot\u0159ebuje efektivn\u011b komunikovat s r\u016fzn\u00fdmi z\u00fa\u010dastn\u011bn\u00fdmi stranami, v\u010detn\u011b m\u00edstn\u00edch zem\u011bd\u011blc\u016f, dodavatel\u016f a spot\u0159ebitel\u016f.&#8220;. M\u016f\u017eete tak\u00e9 nechat skupinu\/skupiny vymyslet vlastn\u00ed sc\u00e9n\u00e1\u0159.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1162\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1162\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. Modelov\u00e1 aplikace (30 minut) <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1162\" class=\"elementor-element elementor-element-e52bb06 e-con-full e-flex e-con e-child\" data-id=\"e52bb06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22ae01f elementor-widget elementor-widget-text-editor\" data-id=\"22ae01f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Rozd\u011blte \u00fa\u010dastn\u00edky do t\u0159\u00ed skupin:<\/b> P\u0159i\u0159a\u010fte ka\u017ed\u00e9 skupin\u011b jeden z komunika\u010dn\u00edch model\u016f.<\/p>\n<ul>\n<li><b>Skupina 1: Lasswell\u016fv komunika\u010dn\u00ed model<\/b><\/li>\n<\/ul>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>\u00dakol: Vypracujte komunika\u010dn\u00ed pl\u00e1n s vyu\u017eit\u00edm r\u00e1mce Lasswellova modelu (kdo, co \u0159\u00edk\u00e1, jak\u00fdm kan\u00e1lem, komu, s jak\u00fdm \u00fa\u010dinkem).<\/li>\n<li aria-level=\"4\">Zam\u011b\u0159te se na vytvo\u0159en\u00ed jasn\u00e9ho poselstv\u00ed nov\u00e9 iniciativy a nast\u00edn\u011bn\u00ed slo\u017eek komunikace.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ul>\n<li><b>Skupina 2: Dvouf\u00e1zov\u00fd model toku<\/b><\/li>\n<\/ul>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>\u00dakol: Identifikujte potenci\u00e1ln\u00ed n\u00e1zorov\u00e9 v\u016fdce v r\u00e1mci skupin z\u00fa\u010dastn\u011bn\u00fdch stran. Napl\u00e1nujte, jak\u00fdm zp\u016fsobem budou tito l\u00edd\u0159i p\u0159ij\u00edmat a \u0161\u00ed\u0159it informace o iniciativ\u011b mezi \u0161ir\u0161\u00ed ve\u0159ejnost. <\/li>\n<li aria-level=\"4\">Zam\u011b\u0159te se na strategie pro zapojen\u00ed n\u00e1zorov\u00fdch v\u016fdc\u016f a vyu\u017eit\u00ed jejich vlivu.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ul>\n<li><b>Skupina 3: Osgood-Schramm\u016fv model<\/b><\/li>\n<\/ul>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>\u00dakol: Vytvo\u0159te komunika\u010dn\u00ed strategii, kter\u00e1 zahrnuje smy\u010dky zp\u011btn\u00e9 vazby a uzn\u00e1v\u00e1 interaktivn\u00ed povahu komunikace.<\/li>\n<li aria-level=\"4\">Vypracujte pl\u00e1n, kter\u00fd zajist\u00ed pr\u016fb\u011b\u017en\u00fd dialog mezi v\u0161emi \u00fa\u010dastn\u00edky a \u00fa\u010dinnou v\u00fdm\u011bnu zpr\u00e1v.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1163\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1163\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. Skupinov\u00e9 prezentace (20 minut) <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1163\" class=\"elementor-element elementor-element-5c49c0d e-con-full e-flex e-con e-child\" data-id=\"5c49c0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-904b5fe elementor-widget elementor-widget-text-editor\" data-id=\"904b5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>Po\u017e\u00e1dejte ka\u017edou skupinu, aby p\u0159edstavila sv\u016fj komunika\u010dn\u00ed pl\u00e1n na z\u00e1klad\u011b p\u0159id\u011blen\u00e9ho modelu.<\/li>\n<li aria-level=\"2\">Vyzv\u011bte je, aby vysv\u011btlili, jak jejich model \u0159e\u0161\u00ed komunika\u010dn\u00ed pot\u0159eby sc\u00e9n\u00e1\u0159e a jak pl\u00e1nuj\u00ed sv\u00e9 strategie realizovat.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1164\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1164\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 5. Diskuse a integrace (20 minut) <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1164\" class=\"elementor-element elementor-element-49db892 e-con-full e-flex e-con e-child\" data-id=\"49db892\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54a4b0d elementor-widget elementor-widget-text-editor\" data-id=\"54a4b0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>Podpo\u0159te diskusi o siln\u00fdch a slab\u00fdch str\u00e1nk\u00e1ch jednotliv\u00fdch model\u016f aplikovan\u00fdch na sc\u00e9n\u00e1\u0159.<\/li>\n<li>Diskutujte o tom, jak lze prvky jednotliv\u00fdch model\u016f integrovat do komplexn\u00ed komunika\u010dn\u00ed strategie.<\/li>\n<li>Zd\u016frazn\u011bte kl\u00ed\u010dov\u00e9 poznatky a zp\u016fsob, jak\u00fdm lze tyto modely pou\u017e\u00edt v re\u00e1ln\u00e9m komunika\u010dn\u00edm \u00fasil\u00ed v r\u00e1mci partnerstv\u00ed.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1165\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1165\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 6. Shrnut\u00ed (10 minut) <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1165\" class=\"elementor-element elementor-element-2316710 e-con-full e-flex e-con e-child\" data-id=\"2316710\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b31e34e elementor-widget elementor-widget-text-editor\" data-id=\"b31e34e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>Shr\u0148te hlavn\u00ed body prezentace ka\u017ed\u00e9 skupiny.<\/li>\n<li>Vyzv\u011bte \u00fa\u010dastn\u00edky, aby se zamysleli nad t\u00edm, jak lze tyto modely pou\u017e\u00edt ke zlep\u0161en\u00ed sv\u00fdch komunika\u010dn\u00edch postup\u016f.<\/li>\n<li>Poskytn\u011bte pro informaci let\u00e1k nebo shrnut\u00ed kl\u00ed\u010dov\u00fdch prvk\u016f ka\u017ed\u00e9ho modelu.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1166\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1166\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Hl\u00e1\u0161en\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1166\" class=\"elementor-element elementor-element-6defe43 e-con-full e-flex e-con e-child\" data-id=\"6defe43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c960ce elementor-widget elementor-widget-text-editor\" data-id=\"7c960ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\"><b>Reflexe:<\/b> Vyzv\u011bte \u00fa\u010dastn\u00edky, aby se zamysleli nad t\u00edm, jak m\u016f\u017ee porozum\u011bn\u00ed r\u016fzn\u00fdm komunika\u010dn\u00edm model\u016fm a jejich uplat\u0148ov\u00e1n\u00ed zlep\u0161it jejich \u00fasil\u00ed o spolupr\u00e1ci a v\u00fdsledky projektu.<\/li>\n<li aria-level=\"1\"><b>Ak\u010dn\u00ed kroky: <\/b> Ur\u010dete realizovateln\u00e9 kroky, kter\u00e9 mohou \u00fa\u010dastn\u00edci podniknout, aby uplatnili poznatky z cvi\u010den\u00ed ve sv\u00e9 re\u00e1ln\u00e9 komunika\u010dn\u00ed praxi.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-2772","ims-modules","type-ims-modules","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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Dovednosti: Um\u00ed vyhodnotit a analyzovat ud\u00e1losti, dopady a zku\u0161enosti z\u00fa\u010dastn\u011bn\u00fdch stran\/akt\u00e9r\u016f zapojen\u00fdch do projektu. Kompetence: dok\u00e1\u017ee zhodnotit dosa\u017een\u00e9 v\u00fdsledky iniciativy s ohledem na jej\u00ed c\u00edle a z\u00e1m\u011bry a um\u00ed zapojen\u00e9 partnery upozornit na d\u016fsledky sv\u00fdch zku\u0161enost\u00ed. 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